Ever since we can remember, health and wellness trends have shaped the food and drink industry, and how we choose to eat. And in more recent years, sustainability has too. In fact, eating healthily is front of mind for 45% of people1, and 80% are willing to pay more for sustainably produced or sourced goods.2  

How we’re consuming these foods is always changing too – thanks to our evolving understanding of health, wellness and sustainability, plus shifts in the economy.  

Take the cost-of-living crisis… Since it began, 28% of people say they’re forced to eat less healthily.3 But Mintel reports that as it’s easing, 42% say they would step up their buying of healthy food and drink products.4 

So, all signs point towards continued demand for more health-conscious and environmentally sustainable products. And that can only mean one thing… more ingenious, delicious food and drink to discover! 

Always up for scoping out what’s new, we headed to The Casual Dining Show and LUNCH! exhibitions to see (and taste!) it all. The latest health, wellness, and sustainable trends in action were… 

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