A PREMIUM WORKPLACE DINING REVOLUTION
Strategy
Creative
Digital
How do you expand your food business division and get employees excited by their lunch break again?
Guckenheimer needed to evolve from a behind-the-scenes B2B facilities management company into a vibrant B2C dining experience that would not only attract and retain employees, but would also stand out in the premium workplace dining landscape.
We dove into primary research to create a premium workplace dining brand with heart, Crave + Co. The mission? To serve delicious food with purpose, bringing people together over crave-worthy meals that are good for you + the planet too. Turns out that great food doesn’t just get rid of hunger, it builds community, enhances workplace satisfaction - and can even help grow a business.
The results of our new consumer brand reposition are rooted in thorough research and exceptional creative work. Thank you, team Cracked!
Dan Corlett, ISS UK
