TRANSFORMING DISHES ONE SEASON AT A TIME
Strategy
Creative
Digital
Content
Ever wondered how to make a specialty food brand stand out in a crowded market?
That’s exactly what Peppadew asked us to do. They needed to drive awareness of the brand across supermarkets whilst also showcasing their diverse product range to consumers. They wanted to demonstrate how their products add flavour to a vast array of dishes and occasions, ultimately driving consideration and purchase.
We successfully positioned Peppadew as a versatile ingredient every home cook needs as their secret weapon to enhance any dish with a consistent yet adaptable campaign across different seasons. We developed brand new recipes using Peppadew products, complete with mouthwatering photography and utilising influencers who drove traffic to recipe pages, connecting inspiration directly to purchase intent.
Cracked’s insights and strategies have significantly contributed to our growth and visibility.
Simon Harris, Peppadew
