Johnny’s: Mustard, but not as you know it

The story begins in 1987 when Johnny, a charismatic Swedish salesman who refused to accept bland condiments, purchased a small mustard factory to develop his legendary sweet and spicy recipe. Fast forward to today, and Johnny’s is proudly Sweden’s #1 mustard. For its official UK launch, the brand looked to us to create a bespoke website to tell its story that they could ultimately run themselves. Together, we faced a challenge — introducing a milder, sweeter mustard in a larger bottle intended for everyday use to a market raised on English mustard's sharp bite, all without a UK brand identity or a big budget. 

Undeterred, we set to work. We started by creating a look and feel that felt inherently Johnny’s yet spoke to British consumers. Then, with support from our friends at Powerhouse, we created vibrant imagery and video from scratch, helping Johnny’s evolve their brand to the UK market. Bringing this all together, we launched a bold and easily adaptable website to communicate exactly why British mustard lovers needed a fresh perspective – and why Johnny’s is just the ticket.