launch
Yorkshire Tea: A Cool New Chapter
How do you guide a well-known brand into properly unknown territory?
Overview
Yorkshire Tea is the UK's No.1 tea brand* — iconic, trusted and loved. With the iced tea category heating up, they wanted to launch Yorkshire Tea Iced into foodservice and become the go-to premium brand for iced tea in the trade.
Yorkshire Tea wanted to go straight into foodservice: meaning a different category, a different temperature, and an audience of buyers and operators they'd never had reason to speak to before. A brand known for the proper hot brew, now having to prove itself in cold drinks.
The challenge
Our approach
This was our Launch solution in its purest form: an already-loved brand stepping into a market that didn't yet know it belonged there. We developed a campaign strategy spanning a launch-specific landing page, targeted trade media, paid digital across LinkedIn, Google and META, and a show-stopping presence at the National Restaurant, Pub & Bar Trade Show.
Results
The landing page quickly became their second most visited page.
We reached 550,523 decision-makers.
More than 300 visitors to the Yorkshire Tea-sponsored VIP lounge at the trade show, capturing dozens of high-quality leads ready to stock Yorkshire Tea Iced.
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