The Crumb: Autumn/Winter 2026
The latest issue of The Crumb is here, and this one's all about established trends that are moving and moving fast.
AI, snackification and GLP-1 have all been on our radar for a while, and this issue looks at what happens once something to watch turns into something you need an answer for.
First up, we unpack what continued snackification means for brands and operators, and why hojicha is quietly building a following as matcha's calmer cousin. We also look at what's showing up on shelves and menus now that GLP-1 has moved past the headlines, and into how appetites, portions and pack language are changing for good.
Elsewhere, there's the latest from Cracked Labs, where Verde, our speculative meal kit concept for the GLP-1 generation, continues to take shape. Plus, how AI is quietly rewiring bookings, waitlists and marketing across hospitality, alongside our usual round up of the openings, drops and creators worth knowing about this season.
Grab a coffee and settle in.
